Creative Futures Innovation Toolkit

I am pleased to share the recording of my recent presentation, delivered as part of the Open University’s Cross University Scholarship Seminar Series: Enhancing Student Success, which took place from 30 June to 7 July 2025.

The series brought together colleagues from the Open University, Manchester Metropolitan, Cardiff, and Lancaster Universities to explore innovative approaches to promoting student achievement across legal and business education.

In my presentation, titled Reclaiming Creativity in Business Education: Lessons from Secondary School Teaching, I examined how approaches such as retrieval practice, explicit instruction, formative assessment, and dual coding can be adapted to higher education. I then turned to the question of creativity. If business schools are serious about producing graduates who can lead change, creativity cannot be treated as an optional enrichment activity.

You can watch the presentation here: https://stadium.open.ac.uk/stadia/preview.php?whichevent=3985&s=31